BrandAura

Paid Media & Programmatic

We strategically plan and execute advertising across digital channels like search, social, display, and video. Backed by a data driven strategic media planning, followed by campaign execution using various ad platforms, we plays a crucial role in engaging audiences, while performance is continuously monitored through analytics and attribution.

01)

Strategy & Planning

This is the foundation of any paid media effort—defining campaign objectives, identifying target audiences, selecting the right channels, and determining budget allocations. We ensure that all efforts are aligned with business goals from the start.

02)

Media Buying & Execution

We set up and launch campaigns across Paid Search, Paid Social & Programmatic partners. It includes choosing the right bidding strategies and placements to effectively reach the target audience.

03)

Creative & Messaging

We focus on developing compelling ad creatives tailored to different formats and audience segments. Strong messaging and visual design are our core pillars for capturing attention and driving engagement.


04)

Measurement & Reporting

We track performance of your campaigns through customized dashboards and work closely to define and meet your KPIs.

 

05)

Optimizations

We follow an ongoing process of refining campaigns based on data insights. This includes A/B testing, budget reallocation, and tweaking creatives or targeting to maximize ROI and campaign efficiencies.

06)

Marketing Audits & Digital Maturity

Our audit services provide a thorough analysis of your marketing strategies, identifying areas for improvement and optimization. We assess performance, uncover inefficiencies, and offer actionable insights to enhance your campaigns. Ensure your marketing efforts are on track and delivering the best results with our expert audits